Active Tag

Tru-Test Active Ear Tag – Smarter Farming Starts Here

Tru-Test Active Ear and Collar Tags deliver world-class precision in heat detection and early health alerts, giving you the insights needed to optimise insemination timing and safeguard herd wellbeing.

Powered by high-accuracy, 24/7 monitoring technology, the lightweight Tru-Test Active Ear Tag is built for durability, reliability, and real results. With real-time behavioural insights and a scalable, easy-to-manage system, it reduces labour demands, improves reproductive performance, and supports early health intervention, making smarter farming simpler.

By continuously tracking animal behaviour and sending instant updates to your phone or device, the Tru-Test Active Ear Tag empowers dairy farmers to make confident, informed decisions. It’s an easy-to-use solution for managing reproduction, health, and calving all from a single tag.

Key Features:

• Accurate heat detection – Receive precise alerts on heat intensity and ideal AI timing windows, helping you inseminate at the optimal time. Quickly identify silent heats, irregular or non-cycling cows, and reduce missed breeding opportunities, improving conception rates and reducing time to pregnancy.

• Reliable health insights – Monitor changes in animal activity patterns to detect early signs of health challenges including lameness, mastitis, or metabolic conditions. Stay ahead of problems with proactive alerts sent straight to your phone.

• Reproduction management tools – The built in, easily tracking herd reproductive performance with customisable settings to suit your operation. The advanced report gives you real-time visibility into breeding progress and herd status – empowering data-driven decisions for AI, ET, and calving management.

• Calving and group activity monitoring – Be notified when cows are likely to have calved and track overall group activity to assess how management or environmental changes are affecting performance.

• Cow locator –  Use this feature to quickly locate individual animals when needed,  no more time lost searching in the paddock.

• Hands-off data capture, seamless access – Heat and health data uploads automatically when animals come within 500m of the Farm Network Gateway—no manual input needed. Access real-time insights anytime via Datamars Livestock cloud software from any internet-connected device, on mobile or desktop..

Technical Details:

• Read range: Up to 500 m from the Farm Network Gateway

• Battery life: Up to 5 years

• Storage: Up to 10 days of data if out of range

• Weight: 25 g

• Dimensions: 37 mm x 15 mm x 68 mm

• Tagger compatibility: Z Tags male tags and No-Tear-Tagger™

Easy Installation & Seamless Integration

The plug-and-play Farm Network Gateway ensures a quick start with automatic syncing and minimal maintenance. It connects via Wi-Fi, LTE or ethernet and supports full coverage across large farms through overlapping gateway setups. Fully compatible with existing drafting gates and herd management platforms.