Meet the Direct Team

Meet the Datamars Livestock team of experts here to help.

Susan Orr
Business Support Manager Scotland

[email protected]
07495 112913

My family farms beef & sheep in Lanarkshire, where I also keep a flock of Border Leicester Sheep. I have worked in agricultural sales and retail for almost 20 years, gaining a broad range of experience & knowledge. I also hold an R-SQP animal health qualification accredited by AMTRA. 

Alison Braid
Business Support Manager Scotland

[email protected]
M: 07432 317087

Based in the Southwest of Scotland, where I grew up in an agricultural environment. My career has taken me to opposite ends of the world, working primarily in the dairy sector, which has helped me broaden both my knowledge and skill set. I’ve now returned home to ‘sunny’ Scotland, where I’m part of the Datamars Livestock Team

Sonia McBride
Business Support Manager Northern Ireland

[email protected]
07961 603 984

Based in Co Antrim, Northern Ireland, I studied Business at University. I came to Datamars after working in sales/customer focused roles for over 25 years.

John Powell
Business Development Manager Midlands & Cotswolds

john.powell@datamars.com
07870 517 729

I studied Agri-business at Harper Adam’s university and have several years of livestock trading experience. I am involved in the family farm back in Worcestershire.

Joe Cordy
Business Development Manager - South West England

[email protected]
07827838054

Based on the Somerset/Devon border, my background as a Dairy farmer’s son has lent itself well to my career within agriculture. I previously worked in the bovine genetics sector for 15+ years.

John Symonds
LID Category Manager

[email protected]

 07766 221 011

Based in Somerset I have worked in the Livestock identification industry for over 25 years and now I bring my wealth of experience and technical knowledge to Datamars.

Stuart Baldock
Leicestershire / Derbyshire / Lincolnshire / North England

[email protected]
07951 969 087

I have been in and around livestock and agriculture since a child and have developed a passion for livestock and animal health in recent years specialising in animal ID and BVD/DNA testing to create stronger breeds.

Stacey Cholwill
South West England/Inside Sales

[email protected]
07939 904 778

Based on the Devon & Cornwall boarder, I have worked in the Agricultural Industry for the past 22 years, gaining my qualification as a Registered Animal Medicine Advisor – RSQP. and dedicated to deliver the highest customer service.

Su Downes
3rd Party Product Support

su.downes@datamars.com
 01588 500123​

I studied general agriculture at Walford, and worked on the family farm for years after. I then went on to work for KiwiKit for 13 years, so I have extensive knowledge in our different product ranges.

Michelle Dickson
Inside Sales/Telesales UK

[email protected]

              07947 858194

Raised in an agricultural environment with a father who was a dairy herd manager and agricultural contractor, I developed a strong connection to the farming industry from a young age. Over the past 25 years, I have built a diverse career in customer service and training, holding various roles in customer-facing positions and telesales management across multiple companies

Nicola Spencer
Inside Sales/Telesales UK

[email protected]

            07947 858196

I have been involved in livestock and arable farming all my life, expanding my knowledge through relief milking and managing my own flock of Zwartbles. This experience led me to enter in sheep shows, further expanding my knowledge. Additionally, I have worked in livestock identification sales, combining my practical experience with industry knowledge.

Aled Bates
Business Development Manager Mid & North Wales & Lleyn Peninsula

[email protected]
07507 611 195

Growing up on my family’s beef and sheep farm, along with working on various beef, sheep, and dairy farms, has given me extensive knowledge of the agricultural industry. Before joining Datamars, I also gained experience in agricultural sales.

Arwel Beynon
Business Development Manager South & West Wales

arwel.beynon@datamars.com
07805 041 637

I’ve lived and worked all my life locally in Pembrokeshire. I live on a small farm with my family near Clunderwen where I work with my uncle with around 150 breeding ewes and 70 beef cattle.

Wyn James
Business Support Manager Mid Wales

wyn.james@datamars.com
07557 147 151

I previously worked on the family farm in Aberystwyth and in the AI industry before joining Datamars.

Sian Jones
Business Support Manager Wales

[email protected]

07377155306

 

 

Meet the Trade Team

If you have any trade-related inquiries or general questions, get in touch with the Datamars team below!

 

 

 

Kimberly Dudley
Smart Farming UK

John Frizzell
Electric Fencing & Prattley UK Category Manager

Heather McCartney
Business Development Manager Northern England

Glenn Cottrell
Business Development Manager Mid England & South West

Dei Williams
Business Development Manager Wales

Bron Alt
Business Development Manager Scotland

Brian Cuddy
Smart Farming Customer Success Manager

Peter Stoker
Animal Health Delivery Systems (AHDS) UK & IE Product Manager