Adam Atkinson
Business Development Manager South West England

[email protected]

07827 838 054

Adam brings valuable industry knowledge and a strong understanding of Datamars’ products, solutions, and customer requirements.

Sian Jones
Business Development Manager Wales

[email protected]

07377 155 306

I am farmer’s daughter with a lifelong passion for agriculture. With over 20 years of experience working alongside farmers, I’ve specialized in genetics and breeding strategies to help shape the future of farming. 

Su Downes
3rd Party Product Support

su.downes@datamars.com
01750701446

I studied general agriculture at Walford, and worked on the family farm for years after. I then went on to work for KiwiKit for 13 years, so I have extensive knowledge in our different product ranges.

Sonia McBride
Business Development Manager Northern Ireland

[email protected]
07961 603 984

Based in Co Antrim, Northern Ireland, I studied Business at University. I came to Datamars after working in sales/customer focused roles for over 25 years.

Michelle Dickson
Inside Sales/Telesales UK

[email protected]

              07947 858194

Raised in an agricultural environment with a father who was a dairy herd manager and agricultural contractor, I developed a strong connection to the farming industry from a young age. Over the past 25 years, I have built a diverse career in customer service and training, holding various roles in customer-facing positions and telesales management across multiple companies

Susan Orr
Business Development Manager Scotland

[email protected]
07495 112913

My family farms beef & sheep in Lanarkshire, where I also keep a flock of Border Leicester Sheep. I have worked in agricultural sales and retail for almost 20 years, gaining a broad range of experience & knowledge. I also hold an R-SQP animal health qualification accredited by AMTRA. 

Stacey Cholwill
South West England/Inside Sales Team lead

[email protected]
07939 904 778

Based on the Devon & Cornwall border, I bring over 24 years of experience within the agricultural industry, with extensive knowledge and expertise across the sector. I am a Registered Animal Medicine Advisor (RSQP), with a strong background in supporting customers and delivering commercially focused solutions.

I am currently the team lead for the UK & ROI Inside Sales Team, where I am responsible for driving team performance, developing customer relationships, and supporting business growth across the UK and Republic of Ireland.

Nicola Spencer
Inside Sales/Telesales UK

[email protected]

            07947 858196

I have been involved in livestock and arable farming all my life, expanding my knowledge through relief milking and managing my own flock of Zwartbles. This experience led me to enter in sheep shows, further expanding my knowledge. Additionally, I have worked in livestock identification sales, combining my practical experience with industry knowledge.

Laura Lawrence
Inside Sales Executive – New Business

[email protected]
07483 769439

I have over 20 years of customer service experience and pride myself on always going the extra mile for our customers. I support farmers with livestock identification quotes and on-farm solutions, helping them find the right products for their needs. I’m proud to be a dedicated member of the Datamars team and to provide a friendly, helpful service.

Stuart Baldock
Business Development Manager Leicestershire / Derbyshire / Lincolnshire / North England

[email protected]
07951 969 087

I have been in and around livestock and agriculture since a child and have developed a passion for livestock and animal health in recent years specialising in animal ID and BVD/DNA testing to create stronger breeds.

Carl Britt
Business Development Manager

[email protected]
07483 769435

As a farmer’s son, with hands-on farming experience and a background in agriculture, technology and sales, I bring a well-rounded perspective to the challenges facing modern livestock farmers. I’m passionate about helping farmers find practical solutions that save time, improve efficiency and make everyday herd management easier.

Nicola Cobb
Inside Sales Executive – New Business

[email protected]
07483 769438

I bring many years of customer service experience, having worked across a variety of sectors, including hospitality and the NHS. Throughout my career, I’ve developed a passion for helping people and providing a friendly, supportive service. I enjoy building relationships with customers and helping farmers find the right livestock identification products for their needs, from providing tailored quotes to making the ordering process as straightforward as possible.

Kimberly Dudley
Smart Farming UK

John Frizzell
Electric Fencing & Prattley UK Category Manager

Heather McCartney
Business Development Manager Northern England

John Symonds
LID Category Manager